Jim Ewel's posts

Interview with Andy Hunt, Agile Developer

Post published:June 8, 2012
Post category:Interviews
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Earlier this week, I interviewed Andy Hunt, author of The Pragmatic Programmer and one of the 17 people who attended the first Agile Development conference in Snowbird, Utah in February of 2001. As a result of that conference, they posted the “Agile Development Manifesto“. On the eve of SprintZero, I wanted to talk to Andy about that gathering, how it went, what were the challenges, etc, in hopes of getting some pointers for our event. Thanks to John Cass, my co-host for SprintZero, for setting up the interview.

Agile Marketing at Social Media Club Seattle

Post published:May 30, 2012
Post category:Uncategorized
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I attended the monthly meeting of Social Media Club Seattle last night, where the topic was “Agile Marketing: Adapting and Optimizing in Today’s Break-neck Brand World“. This was my first time attending SMC Seattle, and I was pleasantly surprised. Big turnout (my guess would be 120-150 people or so), two free drinks and an interesting panel discussion – no question I’ll be back.

Todd Shimizu of Ants Eye View did a great job moderating the panel, which consisted of Kevin Scott of Cisco, Jonathon Colman of REI, and Greg Meyer of Salesforce.

Warning: Agile Marketing Ahead

Post published:May 27, 2012
Post category:Agile Marketing
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In case you haven’t noticed, Agile Marketing is heating up. I’ve been writing about Agile Marketing for just over a year now. In that time, I’ve seen daily references to the term Agile Marketing on my Google alert go from 3-4 a week to 3-4 a day. We’re also about to hit an important milestone: on June 11th in San Francisco at the offices of MindJet, we’re going to hold the first ever gathering of Agile Marketers. We have over 60 people registered, and we’re just about at capacity.

SprintZero and the Agile Marketing Manifesto

Post published:May 21, 2012
Post category:Agile Marketing Agile Marketing Manifesto
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On June 11th in San Francisco, at the offices of MindJet, we’re going to hold the first ever gathering of Agile Marketing practitioners, which we’re calling SprintZero. I’m super excited. One of our goals will be to put together an Agile Marketing Manifesto. In preparation for this, Travis Arnold posted a roundup of Agile Marketing Manifestos. Reading over Travis’s roundup, I’m struck by the role of the manifesto compared to the other elements that have made Agile Development such a success: the manifesto is the visible tip of the iceberg, but without the remainder of the iceberg, the principles and the methodologies of Agile Development, it would never have had such a big impact.

Measuring Innovation Metabolism

Post published:April 19, 2012
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What I'm Reading: Master Your Metabolism By Ji... — What I'm Reading: Master Your Metabolism By Jillian Michaels (Photo credit: puck90)

I recently came across a concept, described by Dustin Dolginow of Atlas Ventures, called “Product Metabolism“. Dustin’s insight was that the speed at which startups iterate on their product, their “product metabolism”, should be a key performance indicator (KPI), and startups with a higher product metabolism should realize more success than those with a lower metabolism. However, he didn’t give any specifics on how to measure metabolism, which got me thinking.

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