Portfolio Kanban

portfolio kanbanPortfolio Kanban is an under-utilized tool to ensure alignment with key corporate strategies and to communicate marketing’s alignment with and progress on those key corporate strategies. Regardless of whether you practice Scrum, Kanban or Scrumban, Portfolio Kanban can be used as a visual tool to keep the team on track and to communicate important progress. Let’s take a look at the What, Why and How of Portfolio Kanban.

What is Portfolio Kanban?

Portfolio Kanban uses a hierarchy of  Kanban boards to allow individuals and teams to visualize multiple projects and tasks and how those projects and tasks fit into the company’s core strategies and major programs. For executives, it can show at a glance the status of various programs and projects, and where things stand in terms of execution and deliverables. Portfolio Kanban can replace status reports and status meetings, saving the team time and providing management an up-to-date view of critical projects without the delays and overhead associated with other methods of reporting. [Read more…]

Creating Your First Agile Marketing Backlog

Agile Marketing backlogHow does a team build their first Agile Marketing backlog? In my experience, there are at least three different approaches:

Build a Backlog Using Your Current To Do List

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Getting Started with Agile Marketing

Getting Started with Agile MarketingI often tell my clients who are getting started with Agile Marketing to implement Agile Marketing in an Agile fashion.  In other words, start small and iterate, learning through experimentation and measuring what’s working and what’s not.

Do not try to implement Agile Marketing with a big, six month plan and a complete re-organization.  You don’t know enough at the beginning to do this successfully and the big bang approach is likely to fail. [Read more…]

Agile Marketing Certification

IC Agile Certification for Agile MarketingI’m happy to report that we now have Agile Marketing certification.  We identified this as a need last year at the Sprint One event, and now thanks to the folks at IC Agile, as well as the hard work of Yuval Yeret of Agile Sparks, Andrea Fryrear of Agile Sherpas and yours truly, we have a certification.  It will take a little while before instructors and organizations get accredited, but you should soon see both public and private courses offering Agile Marketing certification later this year.  I know this is something that I’ve heard as a need from many early adopters of Agile Marketing, so I’m very glad to let you know that certification for Agile marketers is here. [Read more…]

Cross-Functional Teams – Part Two

In a previous post, I discussed the need for cross-functional teams and gave a definition of a cross-functional team. In this post, I’ll talk about some best practices in implementing cross-functional teams.

Conditions for Success of Cross-functional teams

There are a number of factors that both the research and my experience suggest can increase the chances of success with cross-functional teams. Some of them are obvious, some less so. [Read more…]