Earlier this week, I interviewed Andy Hunt, author of The Pragmatic Programmer and one of the 17 people who attended the first Agile Development conference in Snowbird, Utah in February of 2001. As a result of that conference, they posted the “Agile Development Manifesto“. On the eve of SprintZero, I wanted to talk to Andy about that gathering, how it went, what were the challenges, etc, in hopes of getting some pointers for our event. Thanks to John Cass, my co-host for SprintZero, for setting up the interview.
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I love marketing. I think it’s one of the most difficult and one of most exciting jobs in any company. My goal with this blog is to evangelize agile marketing and help marketers increase the speed, predictability, transparency, and adaptability to change of the marketing function.