1 Degree Shifts for Your Marketing
I was skimming a page of brand marketing firm PureMatter, when this paragraph jumped out at me:
Your Customer Creation Equation
I just finished reading Brian Massey’s Your Customer Creation Equation and I liked it and recommend it, but not for the reasons I expected.
The Conversion Scientist
I was pre-disposed to like this book. On the cover, Brian Massey refers to himself as “The Conversion Scientist” and he has the lab coat to prove it.
Marketing 2022: The Future of Marketing is Agile
Marketing is broken. As explained in my previous post Do We Need an Agile Marketing Manifesto?, marketers are stressed out and sometimes dysfunctional because of the speed of change, fractured and disrupted channels of communication, customer control of the buying process, balkanized and under-utilized marketing intelligence and limited resources.
Some of us think Agile Marketing is the answer (or at least part of the answer).
If Agile Marketing achieved widespread adoption, what would marketing look like in the year 2022? If the future of marketing is Agile, how is that vision compelling enough to justify adoption of Agile Marketing?
Agile Marketing Interview with Samir Penkar
Samir Penkar of the blog Future of Project Management interviewed me yesterday. Thanks, Samir, for the opportunity to talk about Agile Marketing. Click on the image below to be taken to the interview.
Do We Need an Agile Marketing Manifesto?
Jack Skeel, co-founder of AgencyAgile, wrote a fascinating blog post yesterday Defining Agile Marketing, Part 1: You Say You Want A Manifesto? Jack does a wonderful job summarizing the origins of the Agile Development Manifesto and putting into context the forces that led to the development of that manifesto. Jack identifies the “citizens” who felt the pain and drove the creation of the manifesto, he outlines the problems that led to the need for a manifesto, and he articulates the value of the manifesto in addressing those problems and revolutionizing software development.
