Blow Their Mind Every Single Time: Positioning and the Lean Startup
The Super-Angel or VC you’ve been hoping to meet is approaching your booth at TechCrunch Disrupt’s Startup Alley. You have 5-7 seconds to get his attention. What do you say?
This is not the time to trot out the classic Unique Value Proposition (UVP). If you’re not familiar with how to write a UVP, stop right now and go read Positioning: The Battle for your Mind by Al Ries and Jack Trout.