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Some people, as well as services like Klout, partially measure your influence by the number of people following you on Twitter. More Twitter followers can also mean more readers of your blog, and more opportunities to spread your message. So how do you increase your number of followers? Here are 11 Tips for increasing your Twitter followers.

Last week, Google waved a red cape in front of the bulls of anti-trust regulators in the U.S. and Europe with the release of their “Search Plus Your World” feature. This feature highlights potentially relevant material in Google+ (but not Facebook or Twitter) when you perform a search using Google’s dominant search engine. It didn’t take long for the FTC to respond to the provocation; Search Plus was launched on Tuesday, by Friday The FTC announced that it would expand its investigation into Google’s anti-competitive actions to include Search Plus. But the FTC may be the least of Google’s concerns; of bigger concern should be the number of users of Google who are upset with them and beginning to use other search engines, primarily Bing.

How are you doing on those New Year’s Resolutions? If you’re anything like me, you either didn’t make New Year’s Resolutions this year because they haven’t worked in the past, or today, a week into 2012, you’re struggling with those resolutions.

Dr. BJ Fogg, the founder of the Persuasive Technology Lab at Stanford University, wants to change how we approach resolutions, specifically, how we form new habits.

At a Holiday party the other day, a friend who is also a reader of my blog asked me, “How do you do it? I know I should blog, and I’ve started a couple of blogs, but I always seem to fizzle out.”

I get it. I’ve been there too. I started two other blogs before this one, both of which I neglected after a month or two.

So what’s the answer? Here’s what has worked for me.

You already spend an hour a day on Twitter, Facebook and LinkedIn; do you really need another social network? Here are 9 facts about Google+ that may help convince you that you need to add Google+ to your social media marketing in 2012.

1. Google+ affects search results on Google – If someone is in your Google+ Circles, their content will have a higher page rank in your searches than someone who is not in your circles. The reverse holds true as well (your content will rank higher in the searches done by people in your Google+ Circles). If you want higher page ranks, you should build up your circles, particularly among people influential in your field. This is subtle so far and just one factor in Google’s algorithm, but I’ve seen it move content up several places in searches.