Getting Started with Agile Marketing

Getting Started with Agile MarketingI often tell my clients who are getting started with Agile Marketing to implement Agile Marketing in an Agile fashion.  In other words, start small and iterate, learning through experimentation and measuring what’s working and what’s not.

Do not try to implement Agile Marketing with a big, six month plan and a complete re-organization.  You don’t know enough at the beginning to do this successfully and the big bang approach is likely to fail. [Read more…]