Interview with Scott Brinker, Chief Marketing Technologist

I recently sat down with Scott Brinker, one of the founders and CTO of Ion Interactive and the author of the Chief Marketing Technologist blog, which was recently chosen as the “Best Marketing Operations Blog” by the readers of Marketing Sherpa. Scott is one of my blogging heroes, and someone who was instrumental in making me aware of the possibilities of Agile Marketing.

His post, Ideas for an Agile Marketing Manifesto, was one of the first resources I came across when I began researching Agile Marketing, and it is still one of the best blog posts out there on the subject.

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People Trump Process

Photo courtesy of Vagawi

Sometimes it seems like Agile is all about the process: Scrum or Kanban or some ad hoc mixture of both. Particularly when you’re first learning about Agile, you can be intrigued or overwhelmed by the vocabulary related to process: sprints, ceremonies, sprint planning, sprint review, sprint retrospective, daily scrum, burndown charts, user stories, points.

But at SprintZero on Monday, I was struck by both the discussions and by the people involved, of the importance of attitudes, skill sets and trust. Agile isn’t all about the process; People Trump Process.

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Interview with Andy Hunt, Agile Developer

Earlier this week, I interviewed Andy Hunt, author of The Pragmatic Programmer and one of the 17 people who attended the first Agile Development conference in Snowbird, Utah in February of 2001. As a result of that conference, they posted the “Agile Development Manifesto“. On the eve of SprintZero, I wanted to talk to Andy about that gathering, how it went, what were the challenges, etc, in hopes of getting some pointers for our event.  Thanks to John Cass, my co-host for SprintZero, for setting up the interview.

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