Interview with Marti Konstant

Marti Konstant, the VP of Marketing at Open Kernel Labs, and one of the attendees of SprintZero, interviewed me today for a series that she’s doing on Agile Marketing. We talked about a variety of subjects, including what is Agile Marketing, is it appropriate for agencies, and how it relates to Lean Startup. I hope you enjoy it.

Jim Ewel

I love marketing. I think it’s one of the most difficult and one of most exciting jobs in any company. My goal with this blog is to evangelize agile marketing and help marketers increase the speed, predictability, transparency, and adaptability to change of the marketing function.

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