Yesterday I interviewed Julian Brewer, formerly of Barclays Bank and now a freelance digital marketing consultant, about Agile Marketing: how they got started at Barclays, what challenges they ran into, the results they realized, and what the future holds for Agile Marketing. It’s a relatively short video and Julian has some great things to say about his experiences using Agile in their marketing efforts; I hope you enjoy it.

[youtube=https://www.youtube.com/watch?v=QqGM9F5EcuM&w=405]

Jim Ewel

I love marketing. I think it’s one of the most difficult and one of most exciting jobs in any company. My goal with this blog is to evangelize agile marketing and help marketers increase the speed, predictability, transparency, and adaptability to change of the marketing function.

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