Marcin,
Thanks for the great feedback.
On your first question, I do cover methods and best practices for doing marketing experiments, including how to come up with ideas, how to prioritize them, how to measure the results and next steps. I think that’s what you’re getting at in your first question.
On the second question, I believe that almost all kinds of organizations and all market segments can benefit from Agile. I’ve taught Agile marketing to corporations, educational institutions, agencies, government, large multinationals, small startups, and almost every kind of organization you can imagine from very conservative manufacturing organizations to Silicon Valley startups.
Take care,
Jim