Elevator Pitch for Agile Marketing

Post author:Jim Ewel
Post published:August 22, 2012
Post category:Agile Marketing / Interviews
Post comments:19 Comments

I recently appeared on the Pulse Network’s Market Science Video segment talking about Agile Marketing, and Allan Bonde, their CMO and the host of the Inbound Marketing Summit, asked me to articulate the elevator pitch for Agile Marketing. It didn’t quite clock in at 60 seconds, but it’s still a pretty concise explanation of Agile Marketing.

Jim Ewel

I love marketing. I think it’s one of the most difficult and one of most exciting jobs in any company. My goal with this blog is to evangelize agile marketing and help marketers increase the speed, predictability, transparency, and adaptability to change of the marketing function.

This Post Has 19 Comments

Chris August 22, 2012 Reply

Hi Jim. thanks for the great video. I just stumpled upon your blog, but I should have come earlier.
I do “Marketing Scrumbut” since a bit over a year and I apply all of these 5 principles, which I took from the agile development principles. I can tell you, that work is done more efficiently and results are better achived and also more transparent. One point is to rely on data and we made our own KPI to measure, if we are on the right track. That’s how Marketing is fun.

Maybe you are interested, how exactly I do the “Scrumbut” in Marketing? Would love to have an information exchange.
1. Jim Ewel August 22, 2012 Reply
  
  Chris,
  
  Sure, I’d be very interested. Do you want to schedule a Skype session?
  
  Jim
2. Melanie August 22, 2012 Reply
  
  Hi Chris and Jim –
  
  I’m an Agile Marketing practitioner (in a B2B agency setting) and am a big fan of Jim’s work in the field. (Chris, here are a few others leaders I’m following in case you haven’t stumbled upon them yet: https://intelligentdemand.com/hot-topics/agile-marketing-leaders/
  
  If you guys have connected, I would love to participate in a Skype discussion to learn more about Chris’ Srumbut.
  
  You can reach me @MelanieD_ID or melanie.darienzo@intelligentdemand.com.
  
  Thanks as always for your contributions, Jim!
  
  All the best!
  
  Melanie
  1. Jim Ewel August 22, 2012 Reply
    
    Melanie,
    
    Thanks for the kind words. I haven’t yet heard back from Chris, but will let you know when I do.
    
    Take care,
    
    Jim
    1. Chris August 22, 2012 Reply
      
      Hi Jim, I just replied your mail. 😉 Would be great to catch up together.
      
      Chris
Chris August 22, 2012 Reply

Hi Jim. thanks for the great video. I just stumpled upon your blog, but I should have come earlier.
I do “Marketing Scrumbut” since a bit over a year and I apply all of these 5 principles, which I took from the agile development principles. I can tell you, that work is done more efficiently and results are better achived and also more transparent. One point is to rely on data and we made our own KPI to measure, if we are on the right track. That’s how Marketing is fun.

Maybe you are interested, how exactly I do the “Scrumbut” in Marketing? Would love to have an information exchange.
1. Jim Ewel August 22, 2012 Reply
  
  Chris,
  
  Sure, I’d be very interested. Do you want to schedule a Skype session?
  
  Jim
2. Melanie August 22, 2012 Reply
  
  Hi Chris and Jim –
  
  I’m an Agile Marketing practitioner (in a B2B agency setting) and am a big fan of Jim’s work in the field. (Chris, here are a few others leaders I’m following in case you haven’t stumbled upon them yet: https://intelligentdemand.com/hot-topics/agile-marketing-leaders/
  
  If you guys have connected, I would love to participate in a Skype discussion to learn more about Chris’ Srumbut.
  
  You can reach me @MelanieD_ID or melanie.darienzo@intelligentdemand.com.
  
  Thanks as always for your contributions, Jim!
  
  All the best!
  
  Melanie
  1. Jim Ewel August 22, 2012 Reply
    
    Melanie,
    
    Thanks for the kind words. I haven’t yet heard back from Chris, but will let you know when I do.
    
    Take care,
    
    Jim
    1. Chris August 22, 2012 Reply
      
      Hi Jim, I just replied your mail. 😉 Would be great to catch up together.
      
      Chris
Chad August 24, 2012 Reply

+1 on interest in hearing about Chris’ methods. I’m in the process of selling in the idea of an Agile marketing framework at my new company and hungry for ideas.
1. Jim Ewel August 24, 2012 Reply
  
  Chad,
  
  I’ll let you know. I’m trying to schedule some time to talk to Chris next week.
  
  Jim
Chad August 24, 2012 Reply

+1 on interest in hearing about Chris’ methods. I’m in the process of selling in the idea of an Agile marketing framework at my new company and hungry for ideas.
1. Jim Ewel August 24, 2012 Reply
  
  Chad,
  
  I’ll let you know. I’m trying to schedule some time to talk to Chris next week.
  
  Jim
Chris September 17, 2012 Reply

Jim,

any chance on a short update about the outcome of your idea’s exchange with Chris?

Thanks!
Chris
1. Jim Ewel September 17, 2012 Reply
  
  Chris,
  
  We haven’t yet been able to connect. We set one time, but I got the time zone wrong between here and Vietnam (forgot that they don’t observe daylight savings time), and I’ve been so busy that I haven’t rescheduled. Will let you know when we connect.
  
  Jim
Chris September 17, 2012 Reply

Jim,

any chance on a short update about the outcome of your idea’s exchange with Chris?

Thanks!
Chris
1. Jim Ewel September 17, 2012 Reply
  
  Chris,
  
  We haven’t yet been able to connect. We set one time, but I got the time zone wrong between here and Vietnam (forgot that they don’t observe daylight savings time), and I’ve been so busy that I haven’t rescheduled. Will let you know when we connect.
  
  Jim
George Bullock May 10, 2016 Reply

Hey Jim,

Perhaps you could set up an agile marketing Slack group? I’m developing an agile marketing framework and I would love to connect and share thoughts. Would also be keen to hear Chris’ story.

Cheers

George