I’m available for coaching on the implementation and ongoing process of Agile Marketing, as well as marketing issues in general. I start with a free 15-minute consult, which is my gift to you. After that, I charge hourly or on a project basis.

Here is an agenda for a sample one-day implementation course.  One day is pretty much a minimum; this could easily be expanded to 2-3 days.

Agenda for a One-Day Implementation Class

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9 – 9:45,Agile Marketing 101: Why Agile Marketing? What is Agile Marketing? Values and Principles

9:45 – 10:45,”Scrum 101 – roles, process and ceremonies”

10:45 – 11:00,Break

11 – noon,Goal setting for first Sprint (Business owners and sales to attend)

12:00 – 1:00,Working lunch on How to Structure and Manage a Marketing Backlog

1:00 – 2:30,Brainstorming and buyer stories: constructing the Marketing Backlog

2:30 – 2:45,Break

2:45 – 3:45,”Creating the Sprint Plan: prioritizing, estimating and selecting items for Sprint 0″

3:45 – 4:30,”Next steps – assignments, monitoring and measurement”

4:30 – 5,Retrospective and Q&A


A class like this would typically be followed by one hour coaching calls, usually on a weekly or bi-weekly basis.  Sometimes I’ll also come in for the Sprint review and retrospective.

If you’d like to discuss a coaching relationship, contact me using the contact menu item above.

This Post Has 2 Comments

  1. matt siddons

    Hi, I run the content marketing and marketing communication teams at mynrma.com.au in Sydney, Australia.

    Do you have any representatives locally? Or can you recommend anyone?… I’m keen to find out more and decide whether our marketing function is at the right stage to adopt agile.



    1. Jim Ewel


      I’m just one guy, but if you want to set up a time to Skype, happy to chat with you. My wife’s best friend lives west of you in Melbourne, so we’re quite accustomed to the timezone difference. Usually sometime in my evening (I’m in the Pacific time zone) is best.


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