This process, based on Alexander Osterwalder and Yves Pigneur’s Business Model Generation, takes a management team through the key questions of the business and gets all the key elements written down on a single sheet of paper.

What are the key customer segments? What are the value propositions to those customers? What are the revenue streams?

Once the management team’s hypothesis for the business model is formulated, we test it against reality and modify it as necessary to improve and adjust the business model.

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