Many companies have a well-established process for product development. But few startups fail because they don’t have product, they fail because they don’t have customers. I help clients establish a process for “getting outside the building” to discover, validate and develop customers for their product, pivoting where necessary on the value proposition or the business model based on the knowledge gained from customers. I employ the lean startup methodologies advocated by Eric Ries and the Lean Canvas of Ash Maurya.
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