Many companies have a well-established process for product development. But few startups fail because they don’t have product, they fail because they don’t have customers. I help clients establish a process for “getting outside the building” to discover, validate and develop customers for their product, pivoting where necessary on the value proposition or the business model based on the knowledge gained from customers. I employ the lean startup methodologies advocated by Eric Ries and the Lean Canvas of Ash Maurya.

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This Post Has 2 Comments

  1. Rickey Craig

    Hi! I was wondering how much it would cost to have you perform customer discovery for my company? Also, does it matter what industry it is in?

    Thanks in advance!

    1. Jim Ewel

      Contact me through the contact form or email, jim at and I can discuss with you. In regards to industry, no it really doesn’t matter.

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