Your Guide to Adopting Agile Marketing
About the Book
The Agile management methodology has completely revolutionized the world of software development, and now it’s expanding to the realm of marketing and beyond. Why is this simple set of principles so in-demand? For organizations of any size, in any industry, Agile infuses flexibility, creativity, and collaboration—the absolute requirements for success in the fast-paced digital age.
Pursuing long-term strategy through a set of rigid operational structures is no longer a competitive approach, plain and simple.
Today’s winning marketing teams are those that can think on their feet, pivot at a moment’s notice, and ride a continuous wave of new ideas. Agile is the perfect
road to achieving those goals, and The Six Disciplines of Agile Marketing is the premiere how-to guide for marketing the Agile way. This book provides a clear, illustrated framework for shifting to Agile.
The highly structured approach consists of six disciplines that organizations must cultivate, along with four organizational shifts that must occur for successful adoption of Agile in marketing environments.
I developed this proven Agile marketing program in my work with over 60 organizations across multiple sectors and all sizes of organizations. With my help, anyone involved in marketing, sales, or product management can learn how to build continuous improvement and customer-centric practices into daily operations.
Bulk Orders
I’m more than happy to facilitate any bulk orders and connect you with the right people who can make your bulk order very easy and efficient. Bulk orders are a great gift to employees or to prospects and customers if you’re selling marketing technology. For 10 copies, just email me the receipt, jim (at) agilemarketing.net. Contact me if you’d like 25 copies or more so that I can help you with the bulk order.
