Agile Marketing Workshop 2.0 now available for groups of 5-20 people.  See calendar below for availability in February and March.  Email me at for more information or to schedule a workshop at your organization.

Several years ago, I put together an Agile Marketing Workshop.  I trained approximately 10 organizations using the slides, exercises and other materials that I created at that time. Then, as happens, I got busy with some other projects, working for over 3 years as the CEO of one of the fastest growing companies in our area, InDemand Interpreting.  After leaving InDemand late last year, I now have a chance to get back to teaching Agile Marketing, and recently I completed an overhaul of the workshop, expanding it from 2 days to 3 days, and adding at least fifty percent new material.  I taught it last week at a company in the Midwest, and from the feedback I received, it was a big hit.

My approach has been a combination of lecture and slides with generous amounts of hands on experiences.  The course is designed for teams of 5-20 people who are ready to adopt Agile Marketing.  At the end of the three days, they will have written hundreds of user stories, built two backlogs, a marketing backlog and also a High Tempo Testing backlog.  They will have held their first Sprint Planning Session, as well as their first High Tempo Testing prioritization session, and they’ll be ready to run their first Sprint.  I also present material on how to hold a Sprint Review and Retrospective, and how to sustain Agile Marketing.  Here is an outline of the new workshop:

Day One

  • The Case for Change
  • Agile Marketing Overview
  • Scrum 101
  • Agile Marketing Product Owners
  • Writing User Stories for Agile Marketing
  • Creating the initial Marketing Backlog

Day Two

  • Creating your first Sprint Plan
  • User Story prioritization
  • Estimating tasks
  • High Tempo Testing
  • HTT Experiments vs User Stories
  • Generating an HTT Backlog

Day Three

  • Creating your first HTT plan
  • Finishing the Sprint and HTT Plans
  • Organizing for Agile Marketing
  • Tools for managing Sprints
  • Being a good Scrum Master
  • Sprint Reviews and Retrospective
  • Sustaining Agile Marketing

Available Dates

The following weeks are available in February and March.  For dates beyond the end of March, contact me at

  • Week of Feb 22nd
  • Week of Feb 29th
  • Week of Mar 21st
  • Week of Mar 28th

Jim Ewel

I love marketing. I think it’s one of the most difficult and one of most exciting jobs in any company. My goal with this blog is to evangelize agile marketing and help marketers increase the speed, predictability, transparency, and adaptability to change of the marketing function.

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