I’ve written previously about how to write user stories here. But as I’ve gained more experience implementing Agile Marketing, I’ve realized that it’s not enough to understand how to write Agile Marketing user stories. We also need a process for identifying as complete a set of useful user stories as possible. I’d like to suggest the following four step process:
- Identify your personas
- For each persona, identify the “jobs to be done”
- For each persona, identify the steps in the buyer’s journey
- Develop a matrix from the steps above
Bear with me. There’s a lot here, but if you follow the process, you’ll find that you can document 99% or more of your user stories, which will make your selling and content creation much easier and win you major brownie points with your sales staff.