Creating Your Initial Marketing Backlog

Marketing backlogIf you are just getting started with Agile Marketing, it can be quite intimidating to generate your initial Marketing Backlog. When I teach Agile Marketing, I walk teams through a number of exercises to generate the initial marketing backlog.  Here are five exercises to get you started:

8 Ideas in 8 Minutes

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Agile Marketing Workshop Version 2

Agile Marketing Workshop 2.0 now available for groups of 5-20 people.  See calendar below for availability in February and March.  Email me at for more information or to schedule a workshop at your organization.

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3 Stages of Agile Marketing

The Agile OrganizationIn helping a number of teams adopt Agile Marketing and observing many others, I’ve come to conclude that there are at least three stages or approaches to Agile Marketing.  They’re not necessarily sequential. I have listed them in what I consider an order of difficulty, from most straightforward to most difficult, and in order of the potential value to the organization when they’re done well.

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Improving Customer Lifetime Value with Agile Marketing

Customer Lifetime Value by SegmentCustomer Lifetime Value (CLV) is one of the most important metrics for any company, whether they be in retail, eCommerce, SAAS or a business to business (B2B) market with repeat buyers. But how do you improve Customer Lifetime Value? And how, with the short cycle times of Agile Marketing, can you impact something whose effects are realized over the long time periods when Customer Lifetime Value plays out?
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Explaining Agile Marketing to Skeptics

SkepticPerhaps you love Agile Marketing and are convinced it can make a difference in your organization. But your co-workers or your boss or your team if you’re the boss are skeptical. How do you convince them that Agile Marketing is worth doing? Here are four reasons for adopting Agile Marketing.

Momentum (AKA Your Competitors Are Doing Agile Marketing)

When I first got involved with Agile Marketing in 2011, there were relatively few people who had even thought about the idea, much less practiced it. Today, many people are practicing Agile Marketing.  Here is some evidence that Agile Marketing has momentum, and that your competitors are very likely practicing Agile Marketing:

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